FANDOM


Some of the items in this table may not seem like media in the sense the term is normally used. It must be remembered that McLuhan's definition of medium has significant overlap with "technology" in general.

Medium Popularized Physical/Neurological Hot / Cool
Extant at the time of McLuhan writing
Spoken Language Neurological
Pictographic Writing Cool
Phonetic Writing Hot
Numbers
Clothing Physical
Housing Physical
Wheel
Roads Physical
Money
Weapons
Clocks
Print Physical
Bicycle
Railroad
Games
Comics
Cars Physical
Phonograph
Telegraph Neurological
Electric Power Neurological
Electric Light Neurological
Typewriter
Telephone Cool
Ads
Photography Hot
Radio Neurological Hot
Newspapers Physical
Airplane
Movies Neurological Hot
Television Neurological Cool
Computer Neurological
Automation Neurological
Extant since the time of McLuhan writing
VHS Neurological Cool
DVD and Blu-Ray Neurological Hot
Personal computer and desktop publishing Neurological
Video games Neurological Cool , then Hot
World wide web and social media Neurological
HD Television Neurological Hot
YouTube Neurological
GPS Neurological
Still future
Artificial intelligence n/a Neurological
Artificial consciousness n/a Neurological