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The message of any medium (which is to say, the societal effect of any technology) is the way they "amplify or accelerate existing processes."[1]

Whereas mechanical media accelerated slowly, electric media involve an extreme form of acceleration, eliminating time and space factors entirely.[2] In other words, electric media speed up sequence to such a degree that it is no longer sequence but simultaneous.[3] This results in a reversal of explosion into implosion.[4] The reason electric media are the extreme is because "no further acceleration is possible this side of the light barrier".[5]

ExamplesEdit

  • "The railway…accelerated and enlarged the scale of previous human functions, creating totally new kinds of cities and new kinds of work and leisure."[6]
  • "The airplane…, by accelerating the rate of transportation, tends to dissolve the railway form of city, politics, and association"[7]

ReferencesEdit

  1. UM, pp. 8
  2. UM, pp. 8
  3. UM, pp. 13
  4. UM, p. 35
  5. UM, p. 58
  6. UM, pp. 8
  7. UM, pp. 8